This is a great article by Todd Stone at deBanked. In it, he describes trying his hand at his very first cold call.
Todd is very good at what he does, journalism, which has many overlaps with sales. He demonstrates great effort on this first call, and makes it very clear in the article that this was an amateur attempt. There is no doubt that with more practice he can become a Funding Pro.
We’re going to hone in on a few points of the call and highlight and optimize them for the benefit of everyone.