What does it sound like?
“I already got my PPP (EIDL) funding.”
Where does it typically show up?
Prospecting Call: making contact with a lead for the first time.
What do we do with it?
Turn around. Key Objective: to turn around the objection, engage the lead further, and continue to guide the lead through the sales process to ultimately close and fund!
How do we turn it around?
“That’s great, congratulations. What other projects are you working on this quarter?”
Why do we say it?