Continually measuring performance is the surefire way to continually improve performance.
Continually improving performance continually improves revenue.
When measuring performance, it’s easy to stop at the surface revenue and deals closed/funded numbers to determine how you are doing. But these numbers are just the outputs of the sales machine.
They are what comes out the other end when you feed the sales machine correctly.
So what do we feed the machine to get revenue and deals closed/funded out the other end?