Sean Murray, president and chief editor at deBanked, makes great points about education for sales agents being paramount to their success. If knowledgeable about the diversity of financial products, and their distinctions from one another, agents can “help customers make informed decisions, which allows them to close more deals.”
Customers’ trust in the person, brand or company they are working with is routinely the number one driver, by survey results, of their decision to buy initially, and to be loyal through long-term relationships.
In other words, the customer’s trust in who they’re working with is the most important factor in first acquiring that customer, and retaining that customer’s business through a long-term relationship.
What is the number one driving factor in the customer’s trust?